WebProNews

Mark Fuchs, the chief accountant for the search engine company, has posted an overview of how Google will provide more information with its earnings announcements.

Warning: Financial reporting minutiae below. Proceed with caution, writes Fuchs in Google's blog today. The company has an earnings conference call and webcast scheduled for Thursday, October 20th, at 4:30 ET.

The text of Fuchs' entry focuses on some additional figures Google will report with regards to earnings per share:

(W)e're going to include a so-called pro-forma, or non-GAAP, diluted earnings per share (EPS) number as a supplement to our GAAP EPS number.

In the past, we've only provided GAAP EPS. But because Wall Street analysts typically estimate and describe our results with non-GAAP EPS numbers, that resulted in some confusing apples-to-oranges analyses of our results.
The changes should help investors understand the company's financial situation better, and provide a bit more transparency into how items like stock-based compensation impact earnings.

Interested parties can set up some lawn chairs in front of the computer monitor and enjoy a quality beverage while watching the webcast, available online at http://investor.google.com/webcast on the 20th.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.