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The second annual PR blogging summit, Global PR Blog Week 2.0, starts today and runs until the end of this week.

Global PR Blog Week 2.0 is an online event that will engage public relations, marketing and business professionals from around the globe in a discussion about how new communication technologies such as weblogs, podcasting, RSS and wikis are changing public relations and business communication.

More than 50 influential PR practitioners and bloggers are involved, from Argentina, Canada, Denmark, France, Germany, Ireland, Italy, Netherlands, Romania, Spain, United Kingdom and the United States. The participants will publish more than 70 case studies, articles and interviews covering the latest breakthroughs in online communication technology, including:

The event is free and open to everybody to participate. If you're involved in, or have a strong interest in, PR, marketing and other elements of organizational communication, this will be a terrific professional development event for you. You can ask questions, make comments and participate in the discussion through the event's weblog.

For a complete list of participants and the conference schedule, visit: http://www.globalprblogweek.com.

The planning of Global PR Blog Week 2.0 was done mostly on the internet, by using a public Yahoo! Groups discussions list, and via The New PR Wiki, a collaboration space for professionals interested in the practice of public relations, hosted at http://www.thenewpr.com.

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Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology. Neville is currentlly the VP of New Marketing at Crayon. Visit Neville Hobson's blog: NevilleHobson.com.