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Have you noticed that much of what CNET has been reporting lately is coming directly from the blogosphere ...

Take Apple's free Mac Mini promotion, which I blogged about yesterday. I learned about it from The Unofficial Apple Weblog way before CNET reported it.

Now I am hearing - again from the blogosphere first - that Apple has cancelled the promotion. I am sure that CNET will follow this up with a story later today, but the whole episode (and others like it) illustrate that it's pretty darn tough to compete with an army of millions of citizen reporters.

Maybe CNET needs to revisit their tagline "Tech News First." Really, no one can legitimately make that claim that anymore.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.