WebProNews

The web analytics firm has unveiled a product that consolidates management of SEM across search engines.

Bouncing between Google, Yahoo, and other search engines has meant multiple logins and consoles for site publishers. Every step offers some extra work on a marketing campaign. Coremetrics wants to turn that extra effort into extra productivity.

The company announced its Coremetrics Search product, which it feels will help advertisers better manage marketing campaigns. A single interface allows users to select keywords, place bids, and analyze search engine ad performance. Coremetrics said it is the first company to combine the entire paid search management process in one place.

Coremetrics notes in the release its product fully integrates with Yahoo! and Google; for reporting, it also works with Coremetrics Online Analytics. That package provides details on essentials like click-through, conversions, and other marketing information.

A need for the product does seem to exist. Per a Forrester report from May on search engine marketing, advertisers will be spending $11 billion USD annually by the year 2010. Successful campaigns that perform well while spending money on the right keywords will be the long-term winners, and Coremetrics Search looks like one approach that can help.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.