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I sat in on the RSS, Blogs & Search Engine Marketing session at the Search Engine Strategies Conference in San Jose today.

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The session focused on how search engines deal with blog and feed content, and included presentations from RedBoots Consulting Partner Nan Dawkins, SEO-PR President and Co-Founder Greg Jarboe, Netconcepts, LLC Founder and President Stephan Spencer, and Amanda Watlington, Ph.D., APR of Searching for Profit. Following is some information I gathered from the session:

Relevant Content is King. Demand for RSS Content is growing. RSS allows for the ease of work for both the end user and the developers.

To manage feeds properly, you have to:

RSS readers facilitate the use of RSS. The readers are used to manage the bulk of the info. RSS gives users the ability distribute content and make it widely available. With RSS technology, anyone can be a publisher. Syndication makes content available to everyone, not just blogs, Amazon, NPR, etc.

The RSS challenge:

RSS is very good for search marketing. Keywords, title, etc. are very important. Figure out how to lasso this technology for your and your audiences benefit. As search embraces RSS, content providers should as well.

Benefits of RSS include:

Other things to note:

Chris Richardson is a search engine writer and editor for WebProNews. Visit WebProNews for the latest search news.