WebProNews

Today was a big day for the SES: San Jose. A lot of topics were covered and participants had a lot of fun but Tuesday promises to be bigger and better with even more events planned.

The day will open with a keynote conversation with Steve Berkowitz, CEO and director of AskJeeves. He's going to talk with Danny Sullivan Jeeves' place in the search industry and how they are growing.

The morning sessions include "Fun With Dynamic Web Sites", "Perfect Paid Listings", "Ad Management: Do Humans Matter?", and "RSS, Blogs & Search Marketing". The after the break comes "Link Building Basics", "Creating Compelling Ads", "Should Chase The Algorithm?" and "Meet The Blog & Feed Search Engines".

The afternoon sessions include "Successful Site Architecture", "Landing Page Testing & Tuning", "Ad Reps: Friend Or Foe?" and "Public Relations & Reputation Management".

The day will wrap up with the final sessions being "Writing For Search Engines", "Search Engine Advertising Forum", "Indexing Summit 2: Redirects, Titles, & Deceptions" and "Meet The News Search Engines".

It's going to be a busy day for all the folks in San Jose. Our own Mike McDonald and Chris Richardson have lots of great information for the conference. Stay tuned with WebProNews as the day opens and remain with our site to get all the latest news. Then please take the time to discuss it on WebProWorld.

John Stith is a staff writer for WebProNews covering technology and business.