WebProNews

And broadcasting as well, as Danny Sullivan and Gary Price of SearchEngineWatch.com recently debuted "The Daily SearchCast."

WebmasterRadio.FM announced the new show in a press release, with broadcasts happening Tuesday through Friday each week. The broadcast will become available as a podcast through the web site and through the Search Engine Watch Blog.

Mr. Sullivan has become well known for his expertise in search marketing, and has commented on the topic in several traditional media publications like The Wall Street Journal. "We're especially looking forward to having fun with the show, rather than it being a droll recap of top headlines," Mr. Sullivan explained.

He and Mr. Price plan to alternate hosting segments, and to have guest-hosts participate in the broadcasts as well. The show debuts just in advance of the upcoming Search Engine Strategies conference in San Jose.

According to WebmasterRadio.FM's release, each daily segment will cover the latest and greatest updates, recaps and news in the search engine and search engine marketing industries.

Search engines have become a big business, with billions of advertising dollars in play, and no scarcity of people who want to learn how to best optimize their ad expenditures. WebProNews plans to have two of its top people at this year's San Jose conference, so be sure to look for our breaking news from San Jose at that time.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.