Google has added new content to its personalized homepage at google.com/ig, but most people will be excited to hear that it is now an RSS reader. Just click add content to try the nifty slide-out side panel which allows you to choose from dozens of sources and type in RSS feeds.
Hell, don't even bother with feeds, because Google has implemented an RSS search engine, and it is pretty good. Typing in "InsideGoogle" or "Blog News Channel" or even "Google Blog" and you get the option of subscribing to this here blog. Coolz0r isn't there, but I was able to find most of the sites I searched for, including Scoble, Scripting, Search Engine Watch and Google Blogoscoped. I'm sure that as soon as someone subscribes to a feed not in the index, it'll get added.
While it won't replace anyone's full fledged RSS reader, it should be of great use to the rest of the internet, as soon as someone shows them it exists. Yeah, Google isn't exactly publicizing it.
Hat-tip: Spencer and Prashanth
Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.
Visit the InsideGoogle blog.
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