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Time Spent With Online Content Reaches Record High
By Mike Sachoff - Wed, 12/03/2008 - 2:47pm.
The Online Publishers Association (OPA) announced toady that time spent with online content reached a 2008 high in October, according to its Internet Activity Index (IAI).While time spent with content jumped in October, share of time spent with ecommerce hit an all time low. The OPA launched the index over four years ago, it measures the amount of time consumers spend online each month with ecommerce, communication, community, content, and search.
New Top-Level Domain Introduced
By Doug Caverly - Wed, 12/03/2008 - 2:36pm.
People have long relied on phonebooks to find phone numbers and addresses, but the paper versions get put out just once per year. Sites' "About Us" pages can be updated anytime, but require that users do some clicking around. So a new top-level domain extension spelled ".tel" is opening with an aim to solve all sorts of contact-related problems like these.
Google Docs Offers New Holiday Templates
By Doug Caverly - Wed, 12/03/2008 - 1:52pm.
Google Docs has received a lot of attention lately, most of which was focused on its miniscule market share. Google would like to address that issue, and as the holiday season approaches, it's doing so by unveiling some new templates.
Bad Economy Correlates With Need For Good Deals
By Jason Lee Miller - Wed, 12/03/2008 - 1:02pm.
The rule of thumb is correlation does not equal causation. If ice cream sales increase simultaneously with the crime rate, obviously one is not causing the other. As the newly admitted recession continues, fingers are wagging toward one cause or another, democrats blaming republicans and vice versa.
Google Opens Advertisers Up to Walker Texas Ranger
By Chris Crum - Wed, 12/03/2008 - 12:30pm.
Google TV Ads opens up AdWords user accounts to real television advertising opportunities, and the list of channels available through this program continues to grow. So far Google already had six networks from NBC Universal including Sci Fi, Oxygen, MSNBC, CNBC, Sleuth, and Chiller, as well as Bloomberg Television and 96 networks through DISH Network.
Inside Twitter Think
By Rich Ord - Wed, 12/03/2008 - 12:09pm.
One of the most interesting Internet phenomenons of late is Twitter. It has become a mainstream brand with Internet junkies, especially marketers and web entrepreneurs. Yet, in kind of a throw-back to old school Internet thought, Twitter has zero ads.
Online Retailers Had Solid Cyber Monday
By Mike Sachoff - Wed, 12/03/2008 - 11:43am.
With the economy in an official recession and the continuing talk of doom and gloom, comScore has released some positive numbers about online holiday spending so far this year.
MySpace Video Expands To Mobile
By Mike Sachoff - Wed, 12/03/2008 - 10:49am. 1 comment
MySpace announced today that it is launching video content for mobile users in beta globally and says it is the first social portal to offer streaming video for mobile. Amy Walgenbach, MySpace Manager of Communications, told WebProNews that, "Users are increasingly interested in portability and on-the-go access to content, so video is the natural next step for us in mobile."
LinkedIn Looks to the Community for Improvement
By Chris Crum - Wed, 12/03/2008 - 10:21am.
LinkedIn has been making efforts to improve its users' search experience. Recently, Senior Product Manager Esteban Kozak walked us through a number of new changes they made in this post as well as the following video.
Google Gives Details On Ads Quality Updates
By Doug Caverly - Wed, 12/03/2008 - 9:42am.
Ads Quality concerns any and every marketer who's the least bit interested in his ads' positions and prices, and Google recently complicated things by making a few changes. Luckily, Google also documented the updates' specifics, and advertisers should find two new videos on Ads Quality very useful.
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