WebProNews

In a move Google hopes will increase the quality of their ads, the search engine has announced they will be introducing a quality-based minimum bid standard.

Essentially, this will allow Google to charge higher minimum bid rates for keywords that may not be performing as expected or come across as less relevant. According to MarketingVOX's write-up:A "Quality Score" will be associated with each ad, determined chiefly by performance, and the resulting minimum bid for a keyword may change over time. This means that different advertisers will have to pay a different amount at the low end of the keyword bid scale.According to Google's email, they believe this will Google to provide higher quality ads, or as MarketingVOX puts it, they'll be able to make more money from advertisers who target lesser performing keywords. Google's determines a keyword's Quality Score by the following: Click-thru rate, ad relevance, historical keyword performance, as well as other relevancy factors.

Because of these new standards, any ads that have been put on hold may be activated if they meet Google's criteria, which is, "keywords with a high enough Quality Score and maximum CPC could be activated and accrue ad clicks." Google suggests deleting these keywords if you aren't prepared to pay for the clicks they may receive.

Chris Richardson is a search engine writer and editor for WebProNews. Visit WebProNews for the latest search news.