WebProNews

Yahoo's got an interesting experiment going. They want to know: do readers find blogs via links or through search...

So they took the top 20 blogs in the blogosphere according to Technorati and ran those blogs through an extensive series of buzz tests - e.g. the number of searches each received over the last week.

The result?

Yahoo says Boing Boing, the lead blog on Technorati, runs in the middle of the search pack. What's more, Fark, which ranked #5 on Technorati, is #1 on Yahoo.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.