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Paul Thurrott says the embargo on Microsoft's Longhorn announcements on RSS - planned for tomorrow at Gnomedex - is crumbling.

I have been pre-briefed by Dean Hachamovitch on the news and will have more to say tomorrow after his keynote concludes around 3 Eastern.

My reason for pointing it out now is to show how far and wide Microsoft went with the embargoes - and at great risk. Still, I was impressed by how they listened to the feedback from bloggers, like myself. More on Friday afternoon.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.