ClickZ reports that a new study by Euro RSCG/Columbia University shows that more than 51 percent of journalists use blogs regularly, and 28 percent rely on them to help in their day-to-day reporting duties.
What's more the study found that journalists mostly used blogs for finding story ideas (53 percent), researching and referencing facts (43 percent) and finding sources (36 percent). And 33 percent said they used blogs to uncover breaking news or scandals. The only nit is, despite their reliance on blogs for reporting, only one percent of journalists found blogs credible, the study revealed.
That last stat doesn't concern me. Clearly, journalists are hanging out in the blogosphere looking for sources, scoops and more. There's no excuse - no excuse - for not monitoring blogs. And clearly those companies that choose to start positive blogging conversations and maintain them will get more press.
Read the ClickZ report
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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