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I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers.

I wrote a post a while back you might want to check out, "Word of Mouth Marketing relies on reputation not branding."

The BtoB article concludes, "In the end, word-of-mouth is only effective if it complements strong, traditional marketing techniques..."  How do you feel about this conclusion?  Where do you think WOM fits into a traditional lead generation strategy?

BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

Reader Comments...

Brian Carroll is the CEO of InTouch Inc. InTouch is a 50-person company focused on delivering effective lead generation solutions for "the complex sale."
Brian authors the very interesting B2B Lead Generation Blog which focuses on B2B lead generation, sales leads, and marketing for the complex sale.