WebProNews

Deciding which search engine provides your site search can be a big deal, especially if you are a media giant with broad appeal. Selecting a particular engine to provide your search is similar to choosing sides.

Such is the case with The Washington Post, who recently dropped Google's site search function in favor of Yahoo's. User queries will now feature SERPs provided by Yahoo accompanied by PPC ads, which are served from the Yahoo Search Marketing service.

What does a switch like this indicate? Does it mean Yahoo is overtaking Google as the search king, or does it mean the Washington Post simply prefers one to the other? This is not the first big-name media outlet to favor Yahoo over Google. Last year, Time Warner switched SI.com and CNN.com to Yahoo search, which leads to a question: why didn't they implement AOL Search onto these sites?

Chris Richardson is a search engine writer and editor for WebProNews. Visit WebProNews for the latest search news.