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Sony Ericsson rolled out a handful of new products including four new mobile phone models, a PC card, and other accessories. The company said it intends to increase its presence in the low and mid-segment market.

The new phone models include the K608, S600, Z250, and J210. The company aims to sell the S600 primarily to the youth market. The Z520 is a clamshell, the J210 is geared towards those who want a simpler phone, and the K608 is a third-generation (3G) phone.

Sony Ericsson's new PC card is the GC99 and includes Wi-Fi with 3G/UMTS and global quad band GSM/EDGE/GPRS connectivity. The company also launched a Bluetooth Headset HBH-610, a Bluetooth Car Handsfree HCB-700, and a portable Handsfree HPS-60. Reuters writes:

Alksten said the J210 is expected to cost under 2,000 crowns ($362), but the company would not give precise prices for either that phone or the others.

Ohman analyst Helena Nordman-Knutson said she was positive about the launch of the new Sony Ericsson phones to expand the market segments where the group was already present.

"But I still expect them to release a basic telephone for under 50 euros," Reuters quoted her as saying, adding that Nokia sold a fifth of its phones for less than that in the first quarter.

Sony Ericsson's new gadgets were announced on the same day as seven new Nokia phones, which include a 3G phone and three new camera phones. Sony Ericsson is hoping to become one of the top three companies in the business.

None of the phones will be shipped until the third and fourth quarters of this year.

Chris is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.