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I'm hosting this week over at the the Revenue Roundtable Blog. I just posted an article on, "Using thought leader content as a lead generation tool"

There are a number of things you can do to share you expertise and establishing a reputation for creating value. Thought leaders often do the following things; they write, speak, do research, analyze trends and openly share insightful ideas with people (regardless of their timing to buy).

Content is king in the demonstrating your thought leadership and expertise. I've found that creating good content doesn't require a lot budget but definitely requires time, a desire to learn, and a willingness teach others what you've learned.

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Read the full post at the Revenue Roundable

Links: Revenue Roundtable
"Using thought leader content as a lead generation tool"

Reader Comments...

Brian Carroll is the CEO of InTouch Inc. InTouch is a 50-person company focused on delivering effective lead generation solutions for "the complex sale."
Brian authors the very interesting B2B Lead Generation Blog which focuses on B2B lead generation, sales leads, and marketing for the complex sale.