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CommentThursday, June 9, 2005
It must be relevant to your target audience or their sphere of influence
It needs to be timely and address the issues faced by your target audience
It needs to demonstrate your value and tie into your value proposition
It needs to give more value than the time it takes to process and digest it
Revenue Roundtable put thought leader content into context, and one of the tools is obviously blogs. Take a look, there's a nice mindmap of the different sources.
We also find some some thought leadership content rules of thumb:
Links:
Revenue Roundtable
Thought Leader Content
Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging. Visit Fredrik Wacka's blog: CorporateBlogging.Info.
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