Blogs as

By Fredrik Wacka - Thu, 06/09/2005 - 9:15am.

Revenue Roundtable put thought leader content into context, and one of the tools is obviously blogs. Take a look, there's a nice mindmap of the different sources.

We also find some some thought leadership content rules of thumb:

It must be relevant to your target audience or their sphere of influence

It needs to be timely and address the issues faced by your target audience

It needs to demonstrate your value and tie into your value proposition

It needs to give more value than the time it takes to process and digest it

Links:
Revenue Roundtable
Thought Leader Content

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Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging. Visit Fredrik Wacka's blog: CorporateBlogging.Info.

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About the author:
Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging.

Visit Fredrik Wacka's blog: CorporateBlogging.Info.