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Broadway Goes Cellular

Showtunes from all along the Great White Way have become popular downloads to mobile phones.

Clips from "All That Jazz" and other popular tunes from Broadway productions have made their way onto phones from Sprint.

Music from shows like "The Producers," "Chicago," and "Wicked" have become available as ringtones, some exclusive to Sprint while others are available from other providers.

Downloadable content has become a massive revenue stream for wireless providers like Sprint. With a charge of $2.50 per selection, ringtones cost more than an entire song download from a site like iTunes.

With new handsets capable of greater storage capacity via built-in flash memory and even miniature hard drives, users will be able to download and keep even more content. And music companies will do their best to promote ringtones and similar content to take advantage of this new revenue stream.

Sprint's effort pairs it with Live Broadway, and the wireless provider has been a supporter of Broadway for quite some time.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.

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News Tags: Live, Cellular

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