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Billboard: Subscribers to Rush Limbaugh's "Rush 24/7" service will soon be able to download his daily shows to a portable MP3 player.

Additional Excerpt (added by WPN Editor):

Limbaugh Joins Podcasting Crowd

No start date is mentioned on the Website, but a May 13 broadcast transcript on the topic has Rush saying "I was expecting that it was going to happen two weeks ago," but that it has been delayed "so I'm not comfortable giving you a firm date but I can tell you that we are working on it."

Limbaugh also said he hopes to have his podcast/subscription tied into the Apple Music Store: "So we're working this out, and I'm not sure what some of the problems are. I think there may be an attempt here to tie it in with the Apple Music Store. If that works out, it would be great."

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.