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There's a new blogger on the GM FastLane Blog, with a new approach - talking to women.

A post yesterday by Cynthia Price, GM Center of Expertise, Women's Market Initiative:

I've been noticing that guys make most of the comments in this blog. But I'd like to address the women out there.

It seems there is a lot of interest out on the web regarding women and GM. Some of the questions we've heard: Does GM have women designing products? Does GM know that women make a large percentage of buying decisions? Does GM train dealers on how to best serve women?

I'm here to tell you that the answer to all of these is an emphatic "Yes." GM wants more women as customers, employees and dealers. And frankly, in today's environment, any company that doesn't strive to meet the needs of women is crazy!

LInk: GM FastLane Blog

Yet another example of how GM is really pushing the envelope with this blog. It confirms my view that GM is indeed the poster child for corporate blogging.

This blog is no casual communication channel. According to GM Vice Chairman Bob Lutz (the 'senior blogger'):

The blog has become an important unfiltered (emphasis on unfiltered) voice for the company, our customers and auto enthusiasts.

A clear message to literally any other company - where there's the will, there's the way.

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Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology. Neville is currentlly the VP of New Marketing at Crayon. Visit Neville Hobson's blog: NevilleHobson.com.