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There seems to be an increase in the frequency of postings in Adsense forums from publishers noting that their earnings have slipped in the past few days. Of particular note is that a number of publishers are reporting drops in their per click' earnings (to get this figure divide your total earnings for a day by the amount of clicks for that day).

This is a trend I've noticed since Thursday 5 May in my own statistics. I've not been able to find any explanation for it as there have not been any abnormal traffic rises or falls on any of my blogs.

I can't see many good explanations of this decrease in EPC but wonder if maybe Adsense has updated its Smart Pricing algorithm. This might account for some of those in the discussion forums reporting increases in epc at the same time.

Check out the discussion on this at:

Further declines in earnings

Recent severe drop in Adsense revenue

Amount Paid Per Click - Continues to Decline (not as good as the others)

Got any theories to share? Noticed any changes to your EPC?

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Darren Rowse is the founder of ProBlogger.net, a blog about the many ways of adding an income stream to blogs.

Darren owns and writes a variety of blogs including Digital Photography Blog and Camera Phone
Zone. He is also a co-founder of the Breaking News Blog Collective.