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The open source encyclopedia is now the second most-visited reference Web site, according to Hitwise.

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Hitwise: Wikipedia Traffic Surges

WIKIPEDIA, THE OPEN-SOURCE ENCYCLOPEDIA WEB site that allows its users to create and edit its entries freely, is now the second most-visited reference Web site--up from number 13 at the beginning of last year, and number three in January, according to data released Monday by research firm Hitwise. Dictionary.com remains the most popular reference site on the Internet. Wikipedia also has been getting more hits from search engines lately. By March, the site was the 33rd most popular site in terms of receiving visits from search engines--up from the 146th most popular in June 2004. --S.G.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.