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Very interesting. On Google I'm the #1 "robert." But on MSN, I'm #43. On Yahoo I'm #7.

My thesis is that MSN isn't ranking bloggers as well as Google or Yahoo are. My friend Christopher Coulter says that's good cause blogs are adding too much noise to searches. Me? A lot of Google's great brand comes from what influential people in society say about it. What will influentials say about search engines that don't rank them well?

On other ego surfing topics, a Wall Street Journal Online column by Jeremy Wagstaff this week that said that I'm more famous online -- according to Google -- than Steve Ballmer. The article also notes that Steve has 150 times more mentions in the offline world, which makes sense since he's CEO and I'm just a lowly evangelist seven levels down in the organization.

I thought it was funny that Jeremy also gave me a promotion. He said I was an executive. Actually, I'm not.

Another fun ego tracking device? Intelliseek's BlogPulse. You can put your name in and compare mentions of your name on blogs versus other people. Here I compare my last name to that of Ballmer.

Robert Scoble is the founder of the Scobleizer blog. He works as PodTech.net's Vice President of Media Development. Go to Scobleizer ...