Wine.com to receive directed traffic from the Seattle-based online retailer in new agreement announced Tuesday.
Bibliophiles and oenologists come together online, as Amazon.com adds a product offering to its web presence.
The two companies entered into a one-year deal, financial terms of which were not disclosed.
Most of Amazon.com's partnerships incorporate a company's brand into Amazon's web site, making it an integrated part of the site. Target and Toys R Us are two examples of existing ventures.
But for Wine.com, the setup will work a little differently. Visitors to Amazon.com seeking wine information will be directed through to the Wine.com website.
Selling wine online poses regulatory challenges. A number of states have completely banned shipments of online wine orders to their residents, citing a risk of underage purchasers.
Wine.com can sell wine online to customers in 25 states and the District of Columbia.
Amazon.com has listed wine under its Gourmet Foods section as a hyperlink. Clicking on the link takes the visitor directly to Wine.com. An Amazon banner sits atop the page, and a special offer of $10 off a $50 order appears on the linked Wine.com home page as well.
David Utter is a staff writer for WebProNews covering technology and business. Email him here.
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