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Richard Johnson, editor of the Page Six in the New York Post, was asked by IWantMedia if/when the gossip column might become a blog.

Check out his response...

"When would we have time to write a blog? We are too busy gathering info, reporting and writing Page Six. And we find ourselves increasingly busy reading all those blogs out there, some of which actually contain new and accurate stories. Most don't. They are filled with criticism and opinion. I'm sure when there is a market for a Page Six blog, the Post will launch one. It's probably only a matter of time."

Clearly Johnson recognizes that there is good gossip to be had in the blogosphere.

Links:

Page Six column
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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.