WebProNews

Content summary: Listeners' comments (on character blogs, recording with an ipod, our mention in the New Scientists article on Skype, FeedDemon, our review of Yahoo 360 and employer monitoring of employee e-mail and online activity); Les Blogs update; Business Week's cover story, "Blogs Will Change Your Business," communication strategic planning, executive voice in a CEO blog...

...Wendy's PR efforts in the wake of a customer finding a finger in a cup of Wendy's chili, a client's perspective on PR, the difference between marketing and PR.

Show notes for April 25, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 68-minute conversation recorded live from Concord, California, USA and with recorded input from Paris, France.

Download the file here (MP3, 28MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you'll also
need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

Short Takes:

Outro:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Les Blogs, New Scientist article on Skype (including references to your humble hosts), Doc Searls, Cluetrain, Flickr, Fredrick Wacka, David Tebbutt, Halley Suitt, Marry Hodder, Recording on an iPod, Andrew Marritt,

Short Takes - Business Week, Robert French, Wendy's piece from Business 2.0, San Jose Mercury News item on Wendy's PR, Paul Graham's blog post on the value of working with his PR agency, Trevor Cook, "Whose Blog Is It Anyway" by Susan Solomon, GM Fastlane blog, IABC Cafe, Jim Horton's "Marketers v. Counselors: Never-ending Misunderstanding".

Outro - PodcastNYC, Underwhelmed, Reveal, For Immediate Release, A Shel of My Former Self, NevOn.

(Note from Shel: More links to come Monday evening PDT -- sorry; had to run off to a client meeting before I was done!)

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We'll be happy to see how we can include your audio contribution in a show.

So, until Thursday April 28...

Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology. Neville is currentlly the VP of New Marketing at Crayon. Visit Neville Hobson's blog: NevilleHobson.com.