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Yahoo has hired former America Online vice president Shawn Hardin to be vice president of content operations.

Hardin will start with Yahoo on May 2 and run several sites in Yahoo's Media Group.

"Shawn's long-standing relationships and creative background are well-suited to helping Yahoo be a valuable, innovative partner to media companies as we work to develop the next generation of online content," said former ABC TV executive Lloyd Braun.

A CNET article says:

Yahoo is quickly assembling an entertainment and media power team with sway in Hollywood, sometimes to the detriment of Web rivals. In recent weeks, the company wooed former MSN executive Scott Moore away from Microsoft. Moore, who was former general manager of MSNBC.com and head of MSN's video initiatives, was brought on as vice president of content operations for Yahoo's media group.

In the last six months, Yahoo also has hired Neil Budde, a newspaper veteran who was the founding editor and publisher of The Wall Street Journal's online edition. TV veteran Braun, who helped develop TV shows such as "The Sopranos," joined the company in November.

Yahoo is expanding its operations in Southern California.

Chris is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.