WebProNews

Bloglines and My Yahoo now have new competition from Rojo, a new online RSS reader that just launched a public beta.

I will have to give it a spin. Lately I find myself using Bloglines for blog feeds because it caches all posts and My Yahoo for regular news feeds.

Added by WPN Editor ...

Excerpts from press announcement:

Rojo offers a new generation of feed reading service that allows people to find, read, and share information with their colleagues and friends in an organized and meaningful way. "Our goal with Rojo's community features, tags, search, link analysis, and wizard is to make the brave new world of blogs and RSS feeds accessible and appealing to technophiles and new consumers alike," said Chris Alden.

"Rojo is wrapping a communications capability around content consumption," said blogger and World Wide Web pioneer Marc Andreessen, an investor in Rojo Networks. "And the killer app for the Internet is and always has been communication."

Rojo has pioneered the following features:

1. Social network for content. Rojo's community features allow users to
   share stories, feeds, tags, contacts, and profile information with
   their contacts, which makes it easy to find, discover, and share
   interesting content.
2. Contact management. Rojo lets users store an address book of their
   contacts so they can easily email stories to people.
3. Tags. Rojo uses tags instead of folders to organize feeds, stories
   within feeds, and contacts. Tags, or user-selected keywords, are an
   innovative way to categorize and share information.
4. Attention. Rojo learns from users' reading behavior by paying
   attention to what they focus on.
5. Popular Link Analysis (the RojoBuzz). Rojo tracks which webpages are
   most linked-to by the feeds a user reads.
6. Getting Started Wizard. Rojo helps users discover and add feeds with
   an easy-to-use feed wizard.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.