WebProNews

The New York Presbyterian Medical Center, which saved my life back in 1982, is embracing RSS in an innovative way.

Not only are they using it to publish hospital news, but also to track key health issues in the news. Subscribed!

They aren't the only major hospital to embrace RSS for communication purposes. MyHospitalWebSite has wired up several major hospitals with RSS feeds, like this one (RSS).

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.