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Jupiter Media have released a baffling, but in most respects not surprising report on RSS adoption and it's uptake as a marketing tool.

What im not clear on, is the the clinical references to RSS as an alternative, or supporting marketing tool for email marketing. Im prepared to concede that i may just be missing the point though.

"Most marketers remain skeptical of using RSS as a mechanism to supplement their e-mail marketing newsletter content," states the report written by JupiterResearch's David Daniels, Zori Bayriamova and Eric T. Peterson.

According to the New York market researcher, 45 percent of marketers have no plans to deploy RSS to supplement e-mail, and only 5 percent currently do so. The findings were based on a recent executive survey.

The entire article written at DMNews strikes me as being deviod of understanding for the medium, the technology, the application of RSS as a marketing tool.

Like Seth, that makes me happy...

Link Reference: JupiterResearch: RSS Adoption Not Really Simple

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