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Blogging is not something completely new. It is just a new tool, as I have pointed out several times.

It is logical, then, that we as bloggers can learn from other tools of communication, for example public speaking. I am actually surprised that we haven't seen more discussions about blogging and rhetoric, and how we can write better posts with the help of that ancient knowledge.

Well, beyond bullets gives it a try. From good speakers we can learn this, Cliff thinks:

1. Find your focus.
2. Look for the story.
3. Make the personal universal.
4. Develop your craft.

Found via digme.

Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging. Visit Fredrik Wacka's blog: CorporateBlogging.Info.