Google Loses Trademark Infringement Appeal In France
The BBC News UK edition reports that Google has lost their trademark infringement case appeal.
From the BBC:
Internet search engine Google has lost its appeal against a court ruling over trademark infringement brought about by two French travel companies.
Google must now pay 75,000 euros ($100,300; 52,000) in damages and costs to Luteciel and Viaticum.
A lawsuit was filed because Google users searching for the French firms found themselves directed instead to rival sponsored links.
Google's failure to follow the ruling quickly enough triggered the fine.
In October 2003, the French courts ordered the search engine to stop displaying rival sponsored links. The court said that Google had been guilty of "trademark counterfeiting".
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
Search Bing From Hotmail Inbox to Insert ContentBing Added to Quick Add Feature
-

Real-Time Search Engines Rush to Fill New Need
Twitter has produced a hot new trend: real-time search. -

Google's OS to Challenge Microsoft?
Googlers Sundar Pichai and Linus Upson announced on Wednesday that... -

Is Twitter Scaring Google?
There have been multiple reports that Twitter could replace Google. -

User Authentication Services: Good or Bad?
Products such as OpenID, Facebook Connect, and Google Friend Connect...
How To: Excel At Excel For SEM... Search Engine Land
Economy Weighs on Earnings TheStreet.com
Forecaster of the Month:... MarketWatch
Controversy Dogs Akamai TheStreet.com: Business Wire
iEntry 10th Anniversary
RSS
Newsletter
Advertising




















Comments
Post new comment