Join the WebProWorld Forum!

Study: Non-Traditional Media Attracting Eyeballs

According to the second annual State of the News Media report, blogs and other alternative sources are increasingly caputring eyeballs ...

... USA Today reports.

The study, conducted by The Project for Excellence in Journalism, was released today. Key quote...

"Blogs and 'so's your mother'-style talk shows are distorting news in America beyond what anyone could have imagined 10 years ago," (Joe Angotti, a former NBC News executive who now teaches journalism at Northwestern University) says. "The public is finding it more difficult than ever to distinguish between legitimate news and unverified drivel. The problem is that most news consumers don't realize that mainstream media reporters work within strict policies and guidelines that these other outlets don't require."

(via IWantMedia)

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Digg This! StumbleUpon This!
AddThis Social Bookmark Widget

About the author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
5 + 3 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.