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Apple will become a member of the Blu-ray Disc Association (BDA) Board of Directors.

Apple CEO Steve Jobs had these thoughts; "Apple is pleased to join the Blu-ray Disc Association board as part of our efforts to drive consumer adoption of HD. Consumers are already creating stunning HD content with Apple's leading video editing applications like iMovie HD and are anxiously awaiting a way to burn their own high def DVDs."

A single-layer Blu-ray disc holds 25 gigabytes worth of data, while the dual-layer is, of course, double that amount.

"Apple has a long history of technical innovation around DVD hardware and software, and their support of the Blu-ray Disc format is a testament to their commitment of ongoing innovation. The Blu-ray Disc format provides the immense capacity and the revolutionary functionality that Apple's loyal customer base will be sure to enjoy," said Maureen Weber, chief BDA spokesperson and general manager of HP's Optical Storage Solutions Business.

"We're thrilled about Apple joining our 16-member board, and we look forward to working with them on the development and promotion of the Blu-ray Disc format."

Additionally the next release of Apple's QuickTime software, QuickTime 7, will feature the MPEG developed H.264 Advanced Video Codec (AVC) which has been adopted for high definition DVDs. Apple will release QuickTime 7 in conjunction with the release of Mac OS X version 10.4 "Tiger," the fifth major version of Mac OS X that will ship in the first half of 2005.

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