WebProNews

I gotta try this out. Scott Gatz, senior director of Yahoo personalization, tells JD Lasica that My Yahoo! RSS is now available on any WAP 2.0 cell phone browser...

New Media Musings: We just publicly launched a feature on Yahoo! Mobile for users to get their RSS feeds from MyY! on their mobile phone (all wap 2.0 devices). You just go to mobile.yahoo.com on your phone (or access Yahoo from your provider's menu) and then click on "News" and then "My Headlines."

It's all part of our goal to extend the work we've done with RSS beyond the desktop. It's free for everyone, and anyone can access it on any carrier. We tried to keep it simple. You can read the articles and summaries right on the phone and if you have a HTML phone you can even click through to the blog/news site to get the whole story.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.