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Marketing Sherpa: How to Get a Bigger Marketing Budget Approved: 5 Steps in 6 Months - Includes B-to-B Search Ad Tips.

Okay - I'll give you my vignette: These marketers managed their leads really well. They measured their response - used phone qualification - worked closely with their sales team - sent on only sales ready leads - closed the loop on each lead - increased revenue - cut costs - gave remarkable reports. Now look like heroes.

A CEO I know said, "small budgets foster maximum creativity."

This also ties in the post Tracking ROI From Web Generated Leads

Link: Marketing Sherpa article

Brian Carroll is the CEO of InTouch Inc. InTouch is a 50-person company focused on delivering effective lead generation solutions for "the complex sale."
Brian authors the very interesting B2B Lead Generation Blog which focuses on B2B lead generation, sales leads, and marketing for the complex sale.