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In an effort to help parents tell the difference between games with mature content and those without, the Entertainment Software Rating Board has introduced a new rating standard.

The new rating, E10+, informs parents the content contained in the video game is suitable for children aged 10 and older. The ESRB website describes the rating as

Titles rated E10+ (Everyone 10 and older) have content that may be suitable for ages 10 and older. Titles in this category may contain more cartoon, fantasy or mild violence, mild language, and/or minimal suggestive themes.

In an article on Techtree.com, Patricia Vance, president of ESRB, had these comments:

"The content of computer and video games continues to advance in terms of sophistication, complexity and graphic quality. Given this evolution, the new E10+ rating category will provide consumers, particularly parents, with more precise guidance on the age appropriateness of certain titles, fulfilling our goal of helping ensure that the right games are selected for their children and families."

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