Hacking Netflix Blogger Interviewed

By Steve Rubel - Thu, 03/03/2005 - 16:25

Keith O'Brien at PRWeek.com has a terrific interview with one of my favorite bloggers ...

... Mike Kaltschnee of HackingNetflix.com - and his PR contact at Netflix, Ken Ross, VP of corporate communications. Wow, a twofer!

I probably give Mike more PR than anyone, short of Robert Scoble. He has a regular slide in my PowerPoint presentations. I think what Mike is doing is terrific because he is a true customer evangelist for the online DVD rental service. More importantly, he's a force to be reckoned with - and Netflix now knows it (they didn't at one time). How do I know that Mike is an influencer? Google told me (note third result).

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

News Tags: Google, Time, Edelman, persuasion, blogger, ONE, Rubel, Weblog, Netflix, hacking

About the author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.