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Om Malik reports on Jeremy Allaire's new IP Video project Brightcove. Jeremy is the guy behind ColdFusion of course ...

... and his new venture sounds exciting. As opposed to TiVo and Akimbo, Brightcove will not be going the hardware route to IP video, but rather, a software platform to span many, many devices:

"Instead of developing a hardware platform, the company will base everything it does on open standards, and will essentially be a software platform that will run on any kind of device - Microsoft Media Centers to TiVo to connected DVD players. In other words, he is gunning for a market that is the super nova of consumer-acquired devices."

Om goes on to point out that this is not an option for large broadcasters, but rather for video bloggers and short film makers.

Article Link: BrightCove, the new IP Video platform

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