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Kanoodle are to open up their BrightAds RSS advertising product to smaller publishers according to the Pamela Parker in a Clickz story.

"We are seeing some trends specifically in the content-targeted sponsored links marketplace that make us believe this is the right direction to head, said Mark Josephson, SVP of marketing and business development for Kanoodle. "RSS feeds, blogs, and social networks are becoming a really viable channel."

I've not heard anything good about Kanoodle's regular contextual ads for sites, so im dubious as to whether they'd be any better for RSS feeds, though it's still a welcome move. With the current furor over the Google Autolink fiasco alternatives to Google products are becoming very interesting indeed.

Nick Wilson is the publisher and founder of Threadwatch.org.

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