WebProNews

Nick Wreden has a fantastic post on the seven habits of highly effective PR professionals who work with bloggers ...

Blogging has become an important tool in every branding arsenal. But there are new rules for this new medium. Forget about "positioning" and "one-size-fits-all" press release blasts. Participate in intelligent conversations, not just with journalists but with everyone who helps define your brand.

Read the post at FusionBrand.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.