WebProNews

Exciting news from Constantin Basturea. The known universe of active PR bloggers has surpassed 100.

I bet we'll see that number triple by June as PR professionals tap into the opportunity to use their blogs to humanize themselves and our profession. We need more transparency in PR.

They will realize the power blogs have to enhance their credibility with the media. I know for me my blog has done wonders building my relationships with the press. Why? Because I sense they read my blog and see I am the real deal, not just someone peddling pitches. They realize that I am here to treat them like clients, feed them valuable information (even if it has nothing to do with a client) and not just spam them another press release.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.