General Motors has reduced the prices of some of its SUVs, which haven't been selling as well lately.
Some of the price cuts amount to as much as $2,000 on some SUVs, including the Chevrolet TrailBlazer, GMC Envoy, and Buick Rainier according to Edmunds.com analyst Mike Chung. The company itself has not specified the size of the cuts.
"It's definitely an unusual move. It's something we really haven't seen from other manufacturers," said Chung.
"We can confirm that we did adjust prices on our mid-size sport utility vehicles," said a GM spokesperson. "Recently we noticed with regard to our mid-size (SUVs) that there were several competitive vehicles that were priced below our models."
A Reuters article says,
"GM expects that new safety equipment in some of its vehicles will allow it to cut back on incentives, GM North America President Gary Cowger said at the Chicago Auto Show earlier this month.
GM's new Cadillac DTS and Buick Lucerne full-size sedans, which go on sale this fall, will have front passenger airbags that inflate to two different levels depending on the severity of a crash, whether occupants are wearing safety belts and on seating position."
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