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Congrats to Jason Kottke, a popular blogger who today decided to make blogging his full-time gig.

A journalist with a major trade publication emailed me why I think this is a compelling story. My answer is simple. For one, it's another sign that "A-list" bloggers can actually make a living from their blogging. I bet that this will soon hit the "B-list" crowd as well.

More importantly, I feel moves like Kottke's will encourage bloggers to "turn pro" as a means to an end - a coveted book deal or new job.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.