WebProNews

For the past couple of years, I've subscribed to the Microsoft PressPass email newsletter which lets me know on a regular basis the top stories published in the press area of Microsoft's website.

I've unsubscribed now - one less email in the overall inbox clutter! - because PressPass now offers an RSS feed for those top stories. In addition, PressPass has just introduced an RSS feed for Microsoft press releases. Visit the PressPass RSS page to subscribe to these feeds.

These are very good examples of how RSS can be used as a simple tool for day-to-day PR needs. Intel, for example, has offered their press releases and a wide range of other information via RSS for some time. Many smaller companies are also getting into RSS - see what new companies like Nooked offer, for example, in RSS services from the corporate communication viewpoint.

RSS really is a no-brainer from the PR point of view.

Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology. Neville is currentlly the VP of New Marketing at Crayon. Visit Neville Hobson's blog: NevilleHobson.com.