Nothing proves the value of a corporate blog perhaps more than one dedicated to creating transparency for a toilet.
According to their corporate site, Envirolet Composting Toilets have been the environment-friendly solution for homes, cottages, cabins, pool cabanas, businesses & more since 1977. Now that I can hear from the company in human voices I can feel just how much these specialty toilets obviously are loved.
Just check out these images that they posted on their blog from a Canadian customer who wrote in. I am not sure about those windows, but at least I now have a place where I can go to ask about them!
This post alone shows how the Envirolet blog complements, but does not replace their corporate site. They have scored a Royal Flush in my book! Thanks to loyal reader Andrew Denny for emailing this one in.
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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