WebProNews

Susan Kuchinskas takes a look at the recent announcement by Microsoft, that they will be launching IE 7.0 soon.

She questions whether the new browser will include an integrated MSN Search toolbar.

There's another good reason why Microsoft should do more than add security to IE 7.0, according to JupiterResearch analyst Joe Wilcox: Search rivals Yahoo and Google are both rumored to be working on their own branded browsers...A browser can be a powerful delivery mechanism for searchers, Wilcox said. "To change search services, you just type in a new URL. But when you get attached to one browser, you'll stick with it," he said.

And, I agree...

Andy Beal, vice president of search marketing at WebSourced, a search engine optimization company, said Microsoft should integrate a search query box into IE. It's well enough to offer a downloadable browser toolbar, Beal said, but much more potent to build search into the browser itself.

"If they can integrate it with the browser," Beal said, "they have a much better chance of getting people to stick with MSN search."

Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.