WebProNews

Digital Impact, the company that acquired MarketLeap in an effort to diversify their offering, is now an acquisition target itself.

According to DMNews...

InfoUSA continued its acquisition spree by announcing yesterday that it offered to buy Digital Impact Inc. for $2 a share. However, Digital Impact's board of directors has not responded to the offer.
The price represents a 38 percent premium over its closing price of $1.45 yesterday.

Hurt by spam, Digital Impact refocused on its integrated agency services last year, including search marketing through its acquisition of search marketing firm Marketleap. Its clients include Marriott, The Gap and Hewlett-Packard. Chairman/CEO William Park co-founded the company in 1997. It has offices in San Mateo, CA; New York and London.

Last month, Digital Impact said it lost $811,000 in its third quarter.

Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.