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This is an interesting development. Did-it has hired former Ask Jeeves, MaxOnline & DoubleClick executive to be the new CEO. Kevin Lee will step aside and become Executive Chairman.

Ok, I have a question. Kevin recently brought in Kevin Ryan and now Bill Wise, effectively pushing himself out of the top position. You normally only see that when a company has a lot of VC backing or is trying to get some VC (with pressure coming from the VC company to install more experienced management). Anyone know if that is the case with Did-It?

Did-It Company Bio for Bill Wise:

Bill Wise, Chief Executive Officer, Bill Wise joined Did-it in January 2005 as the company's CEO. With several successful tenures in executive positions within leading interactive companies such as Ask Jeeves, MaxOnline, and DoubleClick, he has enjoyed a distinguished career in the online marketing world.

Most recently, Mr. Wise was Chief Operating Officer for MaxOnline, which became a subsidiary of Ask Jeeves, Inc. after the April 2004 acquisition of MaxOnline's parent, Focus Interactive (later renamed Internet Search Holdings) for over $500 million. Bill was then appointed head of strategy and integration for Ask Jeeves' sales division, AJinteractive, responsible for the three sales organizations formerly within MaxOnline, Excite Network, and Ask Jeeves.

Bill is also currently on the board of directors of ContextWeb, a contextual marketing company, and the DoubleClick Client Advisory Board. He has been quoted in numerous trade publications and articles, including Business Week Online, MediaPost, AdWeek, Internet Week, DM News, iMarketing News, and AdAge. He is a Certified Public Accountant licensed in New York State, and lives in Larchmont, NY with his wife and two children.

Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.